as the world around us becomes more automated, self-driving cars seem to be at the forefront of the movement. now valued as a six trillion dollar industry, almost every car manufacturer has their eyes on being the first to release self-driving vehicles. along with car manufacturers, on-demand taxi services are joining in. uber, waymo, and lyft have all started working on self-driving cars.
question: as we approach a time where we will be hailing self-driving cars from our phone, one has to wonder how the interaction of hailing a self-driving taxi will happen as seamlessly as hailing a human-driven cab?
answer: 361º's answer to this question is auto, a deep dive into designing an app to hail a self-driving taxi. the ultimate goal of 361º was to make the process as simple as possible, removing unnecessary features and replacing things that the driver would do with features directly in the user's control. everything from entering pickup and dropoff to verifying a passenger is in the car to controlling the music playing through the car's speakers is accessible within a tap, allowing the user to get from point a to point b as fast as possible.
incorporating ridesharing features was a must, as with up to 7 seats will be available in most self-driving cars. with the reduction of separate cars on the road, traffic and pollution will drop, along with the price of a ride.
in the car, interior screens will take over the user's attention, showing a rider what the car sees as well. we took that into account to limit the usability of auto during the ride, adding quick interactions like music discovery and support features.
all of these decisions culminated in auto, and you can check it out right below.
a look into auto: